- Effective an enterprise and mercantile trajectory, prioritizing the quality of the product, by means of one improves continuous of the activities.
- An ethical and moral discipline there where one works.
- A positive influence on the human people and groups with whom collaborate themselves.
- An insistent task of learning of everything what it can affect the society, and try to take advantage of and apply it on what devises.
- An attempt of personal improvement, of the individual people who form and/or collaborate with the architecture study.
- An obsession to advance in the satisfaction of the diverse clients, through a greater communicative efficiency, than provides the bases so that the results are according to their expectations.
- To know and to rescue the past of those that are contemporaneous, updating it.
- Commitment to fulfil the requirements of the system of quality management, besides to make the necessary revisions for its adjustment.